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Marketing for Martial Arts Academies

More Leads. More Students. A Stronger Academy.

We help martial arts academies generate qualified leads, book more trials, and turn prospects into long-term students.

Built specifically for martial arts academies.

Brazilian Jiu-Jitsu students training in a martial arts academy
Built for Growth
Marketing systems made for academies

Built for Martial Arts Academies

Ironline BJJ logo Add Logo (PNG)
Apex Muay Thai logo Add Logo (PNG)
Summit Combat Club logo Add Logo (PNG)
Bluewave Martial Arts logo Add Logo (PNG)
Matbooster founder coaching martial arts
MB
"We'll build the growth system for your academy — done-for-you."
Matbooster Founder
Why We Started Matbooster

Built By People Who Understand the Mats.

Matbooster was started by people close to the martial arts world, who saw academy owners losing students to bad follow-up and marketing that never fit the industry. So we built the system we wished existed — made only for martial arts academies, not adapted from some other niche.

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The Problem

Getting leads shouldn't be the hardest part of running your academy.

Most academy owners didn't get into martial arts to become marketers. But without a real system, growth becomes a guessing game.

Leads that never respond
Trials that never show up
Inconsistent enrollment
Marketing without clear ROI
No follow-up system

The Matbooster System

We connect acquisition and conversion into a single system, so leads don't fall through the cracks.

1 Attract qualified leads with targeted ads
2 Convert them with pages built to book trials
3 Follow up automatically until they show up
What We Do

Everything you need to grow your academy.

Paid Advertising

Meta Ads and Google Ads campaigns designed to generate qualified leads in your local market.

High-Converting Landing Pages

Pages built specifically to turn traffic into trials and appointments.

Lead Follow-Up

Automated SMS and email follow-up designed to increase response rates.

CRM & Automation

Systems that organize leads and keep opportunities from falling through the cracks.

Campaign Strategy

Offers and campaigns created specifically for martial arts academies.

Performance Tracking

Track leads, cost per lead, appointments, enrollments, CAC and marketing performance.

The System

From Click to Student.

We don't just generate leads. We build the system that helps turn them into students.

01
Ads Targeted campaigns reach the right prospects
02
Landing Page Built to turn traffic into booked trials
03
Lead Captured and instantly organized
04
Follow-Up Automated SMS & email outreach
05
Trial Booked A time is locked on the calendar
06
Show Up Reminders reduce no-shows
07
New Student Enrolled and part of your academy
Results

Marketing that you can actually measure.

Every campaign is tracked end-to-end — from first click to enrolled student.

142
Leads
96
Booked Trials
78%
Show Rate
41
New Students
$12
Cost Per Lead
$89
Customer Acquisition Cost

Sample metrics for illustration — replace with your real campaign data before launch.

Why Matbooster

We Know Martial Arts.

Most marketing agencies need to learn your industry. We already speak it — trials, memberships, kids programs, adult programs, follow-up, retention, and the challenges academy owners deal with every day.

Industry Focused

Built specifically for martial arts academies.

Data Driven

Decisions based on performance, not guesswork.

Growth Focused

Marketing designed around one objective: more students.

Why Us

Matbooster vs. The Typical Agency.

Typical Agency
Matbooster
Who Built It
Generalists who've never run a class
People who understand the martial arts world
Scope
One tactic, then more vendors to fill the gaps
Ads, pages, CRM and follow-up in one system
Lead Follow-Up
Leads dropped in your inbox, good luck
Automated response, booking and reminders
Engagement
Long-term lock-ins
Built around what your academy actually needs
Onboarding
Weeks of back-and-forth
Guided, structured launch process
How It Works

A Simple System for Growth.

STEP 01

Strategy

We analyze your academy, market, programs and current marketing.

STEP 02

Build

We create your campaigns, landing pages and follow-up system.

STEP 03

Launch

Campaigns go live and leads start entering your pipeline.

STEP 04

Optimize

We track performance and continuously improve the system.

Case Studies

Real Academies. Real Growth.

Case study template — ready to fill in with real campaign results.

Ironline BJJ

Brazilian Jiu-Jitsu
ChallengeInconsistent trial bookings and no follow-up system
StrategyTargeted Meta Ads paired with automated SMS follow-up
Campaign6-week local lead-gen campaign targeting adults 25-45
128
Leads
$9
Cost / Lead
34
New Students

Apex Muay Thai

Muay Thai
ChallengeHigh no-show rate for free trial classes
StrategyNew booking funnel with automated reminder sequence
CampaignGoogle + Meta Ads paired with a redesigned landing page
97
Leads
$11
Cost / Lead
26
New Students

Sample case studies for illustration — replace with real client results as they come in.

Pricing Plans

Simple Pricing. No Surprises.

Every plan is built around your academy's size and goals. Final pricing is confirmed on your strategy call.

Starter
$499 /month

For academies just starting to systemize their marketing.

High-converting landing page
CRM setup
Automated lead follow-up
Monthly performance report
Get Started
Scale
$1,497 /month

For multi-location academies that need a dedicated strategy.

Everything in Growth
Dedicated account strategist
Multi-location reporting
Custom automation build-outs
Get Started

Prices shown are placeholders — replace with your real plan pricing before launch.

FAQ

Questions Before You Book

Do you only work with martial arts academies?

Yes. We work exclusively with martial arts academies so every strategy, offer and campaign is built around how your business actually runs.

Which martial arts do you work with?

Brazilian Jiu-Jitsu, MMA, Muay Thai, Boxing, Wrestling, Karate, Taekwondo, and martial arts academies in general.

Do you manage Meta Ads?

Yes, we build and manage Facebook and Instagram ad campaigns designed to generate qualified leads in your local market.

Do you manage Google Ads?

Yes, Google Search and Display campaigns are available as part of your marketing system when they make sense for your market.

Do you create landing pages?

Yes, every campaign is paired with a landing page built specifically to turn traffic into booked trials.

Do you provide CRM and automation?

Yes, we set up CRM and automated SMS/email follow-up so leads are organized and nothing falls through the cracks.

How quickly can we launch?

Timelines depend on your current setup — we'll walk you through a realistic launch plan on your strategy call.

How much advertising budget do I need?

It depends on your market and goals. We'll recommend a budget based on your local competition and enrollment targets during your call.

What happens after a lead comes in?

Leads are automatically entered into your follow-up system and organized in your CRM so your team knows exactly who to contact and when.

Ready to Grow Your Academy?

Let's build a marketing system designed to bring more students through your doors.

Book a Call

Let's talk about your academy and your growth goals.